Crealdé School of Art – Marketing Coordinator

Position Overview:

The Marketing Coordinator plays a crucial role in promoting Crealdé School of Art’s mission, programs, and brand within the community. The role is focused on expanding our reach and driving engagement among students, members, and donors through social media, digital platforms, and community outreach. This position requires a proactive approach to social media strategy, content creation, and campaign management, alongside basic graphic design skills for producing high-quality visual materials. The Marketing Coordinator reports directly to the Executive Director and works closely with faculty, students, staff, and community partners.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.
• At least two years of experience in social media management, digital marketing, or related fields.
• Strong proficiency in social media platforms (Facebook, Instagram) with the ability to manage and grow online communities.
• Experience with performance marketing strategies and Google tools (Analytics, AdWords).
• Basic graphic design skills with Adobe Creative Suite (InDesign, Photoshop).
• Strong verbal and written communication skills, including editing and proofreading.
• Experience with SEO best practices and website management (WordPress preferred).
• Strong budgeting and project management skills.
• Ability to analyze marketing data and draw actionable insights.
• Knowledge of market trends, consumer behavior, and print advertising strategies.

Key Responsibilities:

1. Marketing Strategy & Planning:

Collaborate with internal teams to develop and implement a comprehensive marketing communications plan that includes social media strategies, digital campaigns, print materials, and community outreach. Monitor budget and adjust plans as needed to align with organizational goals.

2. Social Media & Digital Marketing:

Lead Crealdé’s social media presence across all platforms, including Facebook, Instagram, and other relevant channels. Develop content calendars, create compelling posts, and engage with audiences to foster online community growth. Utilize social media analytics to assess performance and make data-driven improvements.

3. Brand Management & Content Creation:

Ensure all marketing materials, including social media, print, and digital, align with Crealdé’s brand identity. Maintain and update the brand style guide, ensuring consistency across all communications. Basic graphic design skills are required to produce visuals for social media, promotional flyers, and event materials using Adobe Creative Suite (InDesign, Photoshop, etc.).

4. Support for Program Enrollment & Fundraising:

Work with the programming, registration, and development teams to create marketing strategies that promote classes, workshops, and fundraising initiatives. Assist in developing digital campaigns to attract students, engage donors, and support community partnerships.

5. Publications & Printed Materials:

Produce printed marketing materials, including brochures, postcards, flyers, and signage for events and exhibitions. Coordinate with vendors for printing and distribution.

6. Email Marketing & Website Management:

Produce and distribute weekly email newsletters to Crealdé’s community, ensuring engaging and informative content. Maintain and update Crealdé’s websites, ensuring all program information, events, and news are current and accurate.    Utilize SEO best practices and Google tools (Analytics, AdWords, etc.) to enhance the online visibility and performance of Crealdé’s digital campaigns.

7. Advertising, Press Releases, & Community Calendar Listings:

Manage both paid and organic advertising initiatives across digital and print media. Develop press releases with the assistance of the Executive Director and Senior Curator and submit Crealdé events and programs to community calendars. Maintain a comprehensive list of relevant submission platforms. Actively pursue media coverage for Crealdé’s programs and events.

8. Event Marketing & Support:

Lead marketing efforts for Crealdé events, including gallery openings, open houses, and community festivals. Ensure promotional materials, signage, and social media campaigns effectively support event goals.

9. Collateral Distribution & Display:

Coordinate the distribution of Crealdé promotional materials, including program guides, annual calendars, and posters. Maintain on-campus displays of promotional content, including bulletin boards for Crealdé and other local arts organizations.

10. Exhibition Support:

Assist the curator with exhibition-related materials, including signage, price lists, and text panels.

11. Marketing Records & Archiving:

Keep detailed records of all marketing activities, including campaign performance, social media metrics, and media coverage. Maintain archives of printed materials, advertisements, and digital content.

Time Commitment and Benefits:

This is a 40-hour per week hourly position. Work hours are 9 a.m. to 5 p.m., Monday through Friday. Benefits include paid vacations and holidays, a health stipend, and one free art class per term.

Applications close on November 1, 2024. The position’s start date is January 6, 2025.

Send Resume and Cover Letter to nfournier@crealde.org

Crealdé School of Art is an Equal Opportunity Employer. All new employees receive a copy of Crealdé’s Employee Policy Handbook.